7 Psychological Triggers that Win Sales and Influence Customers

by Tran Phu June 17, 2018

7 Psychological Triggers that Win Sales and Influence Customers

Whenever anyone asks me what marketing books I recommend that will help them sell more and learn about the psychology of selling, the first one I point them to is Influence by Robert Cialdini, published in 1984. Then I recommend reading his book Pre-Suasion, published in 2016.

A professor of the psychology of selling and marketing, Cialdini lays out seven ways you can get people to say yes to what you're asking. Anyone who sells things for a living, online or offline, should know and live these seven principles in sales psychology.

Tran Phu
Tran Phu